You don’t have to be a dyed-in-the-wool Jungian to recognize that archetypes are a core element in storytelling, whether they come from some deep-rooted collective unconscious or are merely persistent cultural constructs.
You don’t even have to like the term “archetype.” Call them what you like: tropes, memes, patterns, threads, modes, models, Platonic forms, şurôt, whatever.
But, no matter what you call them or why they exist, they do exist, and they have undeniable storytelling power.