When I read that Ralph Lauren was … okay, before I even got to what he was doing, I remembered that his real name is Ralph Lifshitz. I’m sure Mr. Lifshitz is a great guy, and I like his clothes alright. But that is a funny name.

But, when I read that Ralph Lifshitz Lauren was starting a children’s literacy program—which is a wonderful thing and kudos to Mr. L!—I still couldn’t help thinking that this odd thought would be a cool logo for the program: